One of the most important metrics used to achieve success is the Return on Investment (ROI). It is a key performance indicator, often referred to as a KPI, and is a calculation that considers the net profit gained from an investment divided by the cost of the initial investment. It measures efficiency and effectiveness, helping organisations, big or small, make informed decisions and allocate resources accordingly.
A favourable ROI can build confidence and prospects for companies seeking to maximise profits and minimise costs. The HSE reports that investing in health and safety can offer significant benefits for organisations. We will explore these advantages in more detail later.
In this article, we are going to discuss the main areas you can focus on to identify the best investments with the highest return for your company regardless of industry. Discover six ways your organisation can achieve a higher ROI with helpful tips from Shoes For Crews.
1. Implement bottleneck prevention and streamlining techniques
If you are running a factory or facility, consider implementing the following techniques to overcome production bottlenecks:
- Adapt shift schedules accordingly, preferably in the mornings and evenings
- Outsource non-continuous tasks
- Use alternative or green manufacturing equipment
- Reduce waste by controlling bottleneck parts
- Focus on meeting actual demand only
- Increase production capacity
- Maintain a continuous and balanced material flow
For companies that provide services, it is crucial to analyse your processes and test for inefficiencies. Correcting errors ensures tasks are completed on time and without causing overloading or periods of inactivity.
2. Use low-cost, high return marketing strategies
A sound marketing strategy enables your company to differentiate itself from competitors and grow without diverting too many resources from core operations. By generating leads, making sales and increasing visibility, your team can focus funds on more critical areas.
Some of the most common low-cost marketing strategies to obtain a higher ROI:
- Using social media to build brand awareness
- Creating infographics for online distribution
- Running PPC (Pay-Per-Click) campaigns
- Promoting your brand with video and interactive content
- Employing a strong, automated email marketing campaign
- Repurposing content to appeal to different audiences
Marketing a physical product differs from promoting a service such as hospitality or transportation. Find the best strategy for your industry by mixing and matching these guidelines to best achieve a higher ROI for your organisation.
3. Invest in automation software
Similarly, spending time on extra paperwork reduces time available for higher value tasks. To move your company forward and achieve a higher ROI without raising costs, it is essential to save time, regardless of your industry.
This applies to various areas, including payroll, timetable and shift scheduling, marking absences, inventory management and more. One of the primary benefits of using automation software is its ability to enhance communication and strengthen relationships between different departments of your company. A digital platform that facilitates these two components will help to eliminate circuitous communication, slow response times and misplaced or lost information. Digitalising internal communication can boost productivity and improve employee retention.