Shoes For Crews participa en la feria HIP Horeca en IFEMA (Madrid), el mayor evento sobre innovación en hostelería

Shoes For Crews participates in the HIP Horeca trade show at IFEMA (Madrid), the largest event focused on innovation in hospitality

Sophie Perrin

Next March 6, the Hospitality Innovation Planet (HIP) Horeca trade show will begin, with its first edition held in February 2017. This time, it will take place at the IFEMA exhibition center in Madrid and will end on March 8. In short, three days during which hospitality professionals and suppliers will come together to share the sector’s advances, new trends, and future.

Especially designed for hospitality professionals who want to stay up to date with the latest developments in Horeca, the event will feature various experts sharing their experiences and some of the keys to achieving success.

Inspirational talks at HIP Horeca 2023

Some people have the ability to transform the reality around them. In their desire to change the world, they strive to innovate and advance in everything they set out to do. Regardless of the field in which they stand out, they all have a positive impact on society.

Everyone who wants to innovate can make a contribution, which is why they take part in inspirational talks to motivate their audience. This year, the following Inspiring Minds will participate in HIP Horeca:

  • Dabiz Muñoz, chef with 4 Michelin stars
  • Martín Berasategui, chef with 12 Michelin stars
  • Eneko Atxa, chef with 5 Michelin stars
  • Diego Guerrero, chef with 2 Michelin stars
  • Toni Nadal, director of the Rafa Nadal Academy
  • Cipri Quintas, entrepreneur and writer
  • Eva Collado, strategic human capital and digitalization consultant
  • Michael Wolf, CEO and editor at Chief
  • Maïder Tomasena, CEO at Fluo agency and copywriter
  • Carlos Ríos, nutritionist
  • Iván Cotado, CEO at Iván Cotado Diseño de Interiores
  • Roberto Brisciani, CEO at Thinkingfoods

Horeca New Business Models Awards 2023

During the trade show, the Horeca New Business Models Awards will be presented, recognizing companies committed to innovation in the hospitality sector in different categories:

  • Technological innovation
  • Product innovation
  • Design & Experience
  • People Product Planet
  • Business development
  • New business model

HIP Horeca: the largest exhibition of hospitality solutions

The trade show brings together more than 500 exhibitors involved in every aspect of the Horeca channel, presenting various solutions and products that improve service quality across 9 different areas: Food & Beverage Solutions, Horeca Wine & Spirits, Smart Kitchens & Equipment, Health & Safety, Design & Experience, Digital World, New Concepts & Franchises, Delivery & Food as a Service, and Healthcare. 

Shoes For Crews at HIP Horeca 2023

At the 2023 edition, Shoes For Crews will be present at stand 3G721, located in Hall 3. In these twelve square meters, we will present our catalog through QR codes so visitors can download it directly to their mobile devices, and we will offer advice on our slip-resistant outsole featuring innovative technology that perfectly adapts to the workwear and occupational risk prevention needs of the Horeca industry. During these three days, we will also showcase our Eco-Range line, made mainly from recycled materials.

Given the importance of the HIP Horeca trade show to the sector, a large part of Shoes For Crews’ management team will travel to IFEMA to take part in the event. If you decide to visit our stand, you may meet:

  • Benjamin Schapiro (National Sales Manager Horeca),
  • Ricardo Montes de Oca (Key Account Manager Horeca),
  • Renato Villa Real (National Account Manager Spain/Italy),
  • Tiphaine Légeron (Customer Service Associate), and
  • Emmanuel Diemer (Channel director Horeca).


Interested professionals will receive first-hand information and, if they wish, can place their order at our stand. We recommend booking an appointment in advance with one of our experts and discovering the results of our R&D&i work in person in a relaxed atmosphere.

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