Meet Shoes For Crews at Sirha Lyon 2023

The countdown has begun for visitors and exhibitors at the Sirha Lyon 2023 trade show, which Shoes For Crews is once again taking part in this year. This world-leading event for foodservice, hospitality and food trades will take place from Thursday 19 to Monday 23 January at Eurexpo Lyon to support the major shifts affecting the Food Service industry. During these five days of meetings, the show brings together the largest range of services, products and equipment for commercial and independent foodservice. An expert gathering that Shoes For Crews, a leader in the slip-resistant work footwear sector since 1984, simply must attend !

Find all the practical information about Sirha Lyon 2023 and our presence at the show. Take note!

Sirha Lyon, a powerful international economic driver

Olivier Ginon, Chairman and CEO of the GL events group, which includes the Sirha trade show in Lyon, defines this event as “a powerful international economic tool” that welcomes hundreds of decision-makers from around the world each year, “whether among exhibiting companies, on the event stages or in the show aisles”.

This event brings together innovation, vision, knowledge-sharing and expertise in one place, enabling visitors not only to discover and draw inspiration, but also to embrace new developments in an ever-changing ecosystem.

Sirha Lyon 2023 trade show in a few figures

To reflect this renewal, this 21st edition is structured around five pillars that lie at the heart of the sector’s concerns. These five Sirha Dynamics are as follows: 

• Technonature (for a better balance between people and nature)
• Consume less, but better
• Human well-being
• Enhanced human creativity (preserving expertise)
• A dream of modernity and escape

In practical terms, 4,000 exhibitors and brands are expected across 140,000 m², with an average area of 40 m² per exhibitor. 22% of the total area, or 13,789 m², will be occupied by international exhibitors, representing nearly 300 stands set up in 14 pavilions (Italy, Spain, Belgium, Greece, Japan, Overseas Territories) and a total of 27 countries represented. There is one new feature to note: a Saudi pavilion will be set up at the show. According to Sirha Lyon 2021 figures, 52% of visitors are decision-makers, representing just as many business opportunities.

Sirha Lyon 2023 is also keen to highlight new Food Service entrepreneurs through:

• a Start Up village bringing together 30 start-ups;
• its Sirha Innovation Awards, which recognise exhibitor innovations with 12 awards;
• the Futur(e)s Food initiative, which showcases five French “food entrepreneurs”.

Finally, the show celebrates three major international food trade competitions:

• The International Catering Cup, which honours 24 butchers, delicatessen specialists and caterers.

• The Coupe du Monde de la Pâtisserie, welcoming 20 teams of three pastry chefs, chocolatiers and ice cream makers.

The Bocuse d’Or, bringing together 24 chefs, each from a different country.

Shoes For Crews at Sirha Lyon 2023

Once again this year, after taking part in the show for nearly 12 consecutive years, Shoes For Crews will be among the exhibitors at Sirha Lyon 2023 to present its range of slip-resistant work and safety footwear tailored to the needs and expectations of hospitality, foodservice and food trade professionals. 

Practical information about the Shoes For Crews stand

We look forward to welcoming you to our 21 m2 stand located in Hall 5, aisle D, stand number 09, where you can meet our representatives: 

• Emmanuel Diemer (HORECA Sales Director)
• Benjamin Schapiro (HORECA National Sales Manager)
• Florence Milan (HORECA National Key Account Manager)
• Yohanna Besson (HORECA Account Manager)
• Nicolas Bennaroch (Retail National Key Account Manager)

They will be available to answer all your questions, take your orders or arrange a meeting at a later date.

In addition to attending product demonstrations, you can explore our full range of work and professional footwear, as well as our catalogues available via a QR code, as we no longer print them for sustainability reasons.

Come and discover our new products 

The Sirha trade show in Lyon is an opportunity for us to present our new range of eco-friendly footwear and tell you about our sustainability efforts.

Committed to a social and environmental responsibility approach, Shoes For Crews has explored the possibility of introducing recycled components into the linings, as well as the insoles and outsoles, across its entire footwear range.

We are now able to produce linings for all our models from 100% recycled PET. This process will enable us to significantly save on the resources used. The insoles will be made from recycled EVA, a material sourced mainly from flip-flops and waste from industrial production. The proportion of recycled rubber used for the outsoles will also be gradually increased.

To find out more, we invite you to meet us at the show or contact our team of Shoes For Crews experts.